November 5, 2019 0 Comment
The queen of reinvention herself, Madonna, is a prime example of being someone savvy enough to recognise what’s popular and marketable in a changing world in order to remain successful and she has therefore always adapted herself and her music to suit the demands of her music lovers and fans. The notion of keeping with the times in order to remain viable in the modern world is something I have also recognised in terms of the way I do business and I believe a change in structure or an evolutionary approach is something to be embraced, not feared.
Businesses on all levels are widely acknowledging that not only the way consumers shop and demand services is constantly reshaping to suit their time constraints and market trends, but how they provide services or products and advertise to meet these consumer choices in a world of online shopping popularity and social media is shifting greatly as well. When I first began in my former career in Real Estate in the year 2000, we were printing our photos at the chemist from a roll of film and just beginning to adapt to a digital camera, we were advertising our home phone number in the newspaper and were only just learning how to use the internet. It was evident over the years that we just had to keep up or get left behind by competitors. Fast forward nineteen years and it’s hard to imagine that it’s possible to own and operate a personal drone for photos and videos, landlines are virtually a thing of the past, people are being replaced by technology, our computers fit in our pockets and websites are a definite must-have; each of which when embraced and utilised effectively, are powerful business tools across many industries.
I personally certainly am not Madonna (apart from the beauty spot) but in recent years, life’s demands and my vision for my future have altered and grown and I found myself at a point where I was looking for change that matched my determination but also our family dynamic and was going to be part of a growth industry. I knew there was a better way but wasn’t sure what that was. Coincidentally, at the same time as I launched You Can Active Wear, an opportunity actually found me which was in line and on trend with my new business but also met the following requirements;
- better suits my family’s needs,
- allows time freedom and travel,
- is something I’m truly passionate about and allows me to help others,
- enables me to have a portable international business operating twenty four hours a day,
- sophisticated yet simple business module
- based online but still combines the interpersonal approach and a sense of exclusivity (because I do still like real people and interactions),
- enables me to be my own boss, run own my own business with little overheads, be an entrepreneur and give back to our charity
- earn an uncapped residual income for the effort put in and
- provided the platform to educate, mentor, develop personally and professionally, business build, form incredible friendships and to help provide solutions for others.
“If you want something you’ve never had, you’ve got to do something you’ve never done before.
― Thomas Jefferson
Whether you have a bricks and mortar business or an online presence, word of mouth advertising has and always will be a strong way to grow a return due to consumers constantly referring services, restaurants, their experiences and movies etc. to others in their network. These referrals can help those particular businesses but lack reward for the consumer for their referral efforts. Real connections with people are still extremely vital in our lives, however if you combine the power of interpersonal relationships, as well as social media, and the broadened use of technology platforms, there are now multiple new opportunities for people to earn an income from word of mouth advertising in a “phygital” (physical and digital) business concept. Many people are looking for the chance to buy back more time, work flexible hours and therefore a whole new career option has become embraced, viable and accepted from those with foresight, as an income producing activity for any generation, and yes; “Social Influencer” is a legitimate thing now. All you need to do is to reflect on Mark Zuckerberg’s success and the scope and power of social networking is put in perspective, only he’s worth approximately 6.1 billion US dollars from all of our free referrals and we all need glasses from too much screen time.
I am extremely proud to be involved with a long standing company with a history spanning over forty years with strong ethics and whose founder had such a futuristic vision from the beginning, right down to our Vegan, Kosher and Non GMO ingredient certifications and list of 2000 ingredients that we deem unsafe to use due to the health risks involved. Today’s modern business world is only just catching up with a vision Petter Mork had back in 1965. I’m also part of the rapidly expanding “global wellness economy [which] is a $4.2 trillion market” (2) tipped for further growth, particularly in the Direct Selling/ Social Networking Industry which is also booming and as at 2017 was worth USD $189 billion in annual sales (1).
There are some wonderful platforms for businesses to utilise and combine with traditional methods so I ask you to consider, where do you see yourself in three to five years’ time in your world and is it time to perhaps think outside the square (or comfort zone) and embrace the business evolution that’s rapidly occurring?
Ref: 1.https://directselling.org.au/statistics-research/ retrieved 10/2/19
- https://globalwellnessinstitute.org/press-room/statistics-and-facts/ retrieved 10/2/19